Crusade 2.0

First Time Right, Everything Right and Differentiated Customer Experience

While we have had ambitious goals with robust strategies in the past and have been immensely successful in achieving them, our journey towards being World class still continues. In the emerging scenario, where the market is fiercely competitive and when every OEM - domestic or MNC is trying everything possible to win over the consumer, it is high time we take a hard look on our weaknesses, which is keeping us away from our rightful place. Currently, we lack price parity in the market with respect to MNCs even when M&M products are similar. We needed nothing less than a Crusade to tackle this and become WORLD CLASS.

In pursuant to this, we have launched Crusade 2.0 - "First Time Right, Everything Right and Differentiated customer experience" in the Automotive and Farm Sector of M&M. This is an organization wide movement and every major function is launching this Crusade to contribute to the sector level. We have also launched the crusade for Sourcing and the Supplier fraternity. We can achieve this only when we are successful in having the 'Right Source, Right Development and Right Spare supplies. This is a major challenge and accordingly we have identified some key high impact areas to focus our attention and resources. We have put in place a robust crusade structure with clear Ownership to help drive us to victory.

The Way forward: Result and Process Orientation from all key stakeholders in particular our Supplier partners who add major value in our products. A high degree of discipline, craftsmanship, balance between change and consistency and orientation towards excellence is what we look forward to.

Catering to the above is certainly not going to be easy. One thing for certain - we need to work in unison by adhering to the Process of "Cross functional" approach. Keep involving team members as much as possible, have transparency and ask help when we foresee roadblocks ahead. We will need to nurture this sort of approach until it becomes the part of our DNA. We can be creative, innovative and more...but let's do any changes by drawing them into the system, rather than treating them as shortcuts for convenience which could turn to be disastrous. We can be assured to realize any idea that could prove advantageous to our Organization, provided we follow the rules and adhere to the system of Change Management. We have enough forums to help us register innovations and implement them by a streamlined process.

"You can buy a person's time; you can buy their physical presence at a given place; you can even buy a measured number of their skilled muscular motions per hour. But you cannot buy enthusiasm ... You cannot buy loyalty ... You cannot buy the devotion of hearts, minds, or souls. You have to earn these..."

So, let's get along... Let's work together by keeping in focus the concept of "Customer First". That's all that takes to achieve our organization goals of going World Class...!