Rise

It's the challenger spirit that leads us to tackle the problems India faces today. It means making decisions - big and small - that change the future. From being one of millions who decide to use less electricity at home, to being the one in a million who designs a revolutionary new technology, we are the ones who must take risks and innovate. We are the ones who will shape India. This is Rise-the optimism, determination, and grit to take responsibility for a better future. The three pillars of Rise.

ACCEPTING NO LIMITS

We will deeply understand the needs of our customers and offer them quality products and services that will not only delight them, but improve and transform their lives. We will put our customers at the center of our business and build strong relationships with them. We will act with the highest standards of integrity. We will strive to bring about positive change in our own lives, and enable our customers and communities to Rise.

The behaviors that describe this brand pillar are as follows:

• Think big, think global

• Challenge Conventional thinking

• Agility with discipline

• Take well-reasoned risks

• Seek breakthrough solutions

ALTERNATIVE THINKING

We will deeply understand the needs of our customers and offer them quality products and services that will not only delight them, but improve and transform their lives. We will put our customers at the center of our business and build strong relationships with them. We will act with the highest standards of integrity. We will strive to bring about positive change in our own lives, and enable our customers and communities to Rise.

The behaviors that describe this brand pillar are as follows:

• Pursue new approaches

• Celebrate diversity

• Focus innovation on customer needs

• Invent your way to Growth

DRIVING POSITIVE CHANGE

We will deeply understand the needs of our customers and offer them quality products and services that will not only delight them, but improve and transform their lives. We will put our customers at the center of our business and build strong relationships with them. We will act with the highest standards of integrity. We will strive to bring about positive change in our own lives, and enable our customers and communities to Rise.

The behaviors that describe this brand pillar are as follows

• Customer Sensitivity

• Build quality to delight customers

• Forge strong relationships

• Work hard. Have fun

• Employee Engagement